The Ferrari F12

The new Ferrari F12 wins the 2012 Auto Bild ‘Goldenes Lenkrad’ Award in the same week as Ferrari announce record revenues of 1,764 million euro, up 10% from last year. 

The Goldenes Lenkrad (Golden Steering Wheel) is an annual award organised by Auto Bild the German car magazine. This is the first time a Ferrari has taken first place since the magazine was launched some 37 years ago.

Attending the ceremony in Berlin was Ferrari’s CEO, Amedeo Felisa, who commented, “This is a significant achievement for Ferrari and is a testament to the importance of the brand in Germany which has always been a key market for us, the biggest in Europe. Here there are some of our most passionate collectors and clients and I am particularly proud of this award which underlines how widely our constant and uncompromising approach to innovation in the sports car field is appreciated.”

Ferraris latest results are extremely impressive, they delivered 5,267 road cars up 6% from last year. The companies trading profits of 232.8 million Euro are up 9.6% thanks to excellent sales in US (+16%), UK (+37%), Germany (+9%) and Japan (+20%). The V12 models such as the FF are up 22%.

The USA market is Ferrari’s largest with 26% of total sales (some 1,354 cars). The UK market saw record sales of 504 cars, a leap of 37%.

This success is all forecasted to grow as the new F12 gains in popularity, this is the car that has more than 700 horsepower. Designed by the Ferrari Styling Centre in collaboration with Pininfarina, the F12 Berlinetta was voted the Europe’s best-looking car by readers in 21 countries.

On an official statement on the Ferrari website, they say:

“The F12berlinetta strikes a perfect balance between maximum aerodynamic efficiency and the elegant proportions typical of Ferrari’s front-engined V12 cars. F12 has a 6262cc V12 engine that delivers absolutely unprecedented performance for a naturally aspirated 12-cylinder engine. Responsiveness and strong pick-up are assured by maximum torque of 690 Nm, 80 per cent of which is already on tap at 2500 rpm”.