The BMW 328 Hommage on display at the 2013 Geneva Motor Show is a concept car first launched by BMW at the Villa dEste in 2011. It competed that year in the Concept Cars and Prototypes category although the winner was the Aston Martin V12 Zagato.
The original BMW 328 produced between 1936 and 1940, won the 1938 Mille Miglia & was named a finalist for the Car of the Century Award. The conception of the 328 Hommage was to celebrate the 75th anniversary of the BMW 328 sports car, which was one of the featured classic cars at 2013 Geneva Motor Show.
BMW Group Classic CEO Karl Baumer said: With the BMW 328 Concept, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328. They created an icon which is considered a milestone in the history of the automobile.
The modern 328 has a 3.0 litre straight six engine, rather distinctive wheels and the classic style vertical kidney grille. It’s a step back in time resulting in a very refreshing style.
This car has extensive use of carbon fibre for its structure, interior and exterior bodywork which may soon be found on other models in the BMW range.
Adrian van Hooydonk of BMW said: Hommage cars have a long tradition in the BMW Group. Based on our design philosophy, rooted in history, moving forward in design they demonstrate the significance of history for the present. Even 75 years ago, the BMW 328 stood for sportiness and agility through lightweight construction. The BMW 328 Hommage Car pays tribute to this past and shows how BMW lightweight construction will develop. Carbon is the material of the future.
The BMW production house has gone back to the future to celebrate the ground breaking anniversary of the 328 sports car with its latest concept that impressed at the Geneva Motor Show.