The 80th anniversary of the Geneva Motorshow was celebrated in typical Swiss style. The 2010 edition of the world famous show presented a magnificent display of new models and innovative concept cars for the thousands that made the journey to Geneva. With a truly diverse selection of previously unseen new models in all sectors of the market there really was something for everyone.
The move to greener more fuel efficient vehicles with lower CO2 emissions continued to gather momentum, and there was a wide range of hybrid and electric cars from manufacturers both large and small.
The long awaited Ferrari 458 Italia was unveiled much to the delight of the crowds surrounding the Ferrari stand. Ferrari were also showing their green credentials, with the introduction of a Stop & Start system on the California model, which will cut fuel consumption and CO2 emissions by 6% in the ECE + EUDC combined cycle. They also showed their “green machine”, the HY-KERS vettura laboratorio, a 599 GTB Fiorano with a hybrid transmission system, featuring an electric motor coupled to the rear of the F1 dual clutch system, with batteries mounted beneath the floor pan of the car to lower the centre of gravity, thus at the same time improving the handling, whilst maintaining the same cabin and luggage storage spaces. It is claimed that this system could reduce CO2 emissions by 35% in the combined ECE + EUDC cycles.
One year on from the launch of the Bugatti Veyron 16.4 Grand Sport, Bugatti exhibited two customised Grand Sport models at the show, and for those who wanted to know what a Bugatti Veyron looks like under its voluptuously curved body, Bugatti had a Veyron laid bare and split apart so that all its inner details were revealed.
Aston Martin previewed the Rapide as well as dividing opinions with the Aston Martin Cygnet mini car, destined for Aston Martin owners who want a matching town runabout.
Rolls Royce was also present at the Geneva Motor Show 2010. With no new models to unveil, the attention continued to be focused on their latest model launched at the Frankfurt Auto Show in September 2009: The Rolls Royce Ghost.
The Porsche 918 Spyder was possibly the biggest surprise in Geneva. With a very powerful mid-mounted powertrain, a combination of 500hp petrol V8 and 218hp from two electric motors. The design also relates closely to the Porsche Carrera GT in general theme and in details such as the straight, diagonal slim centre console. Porsche also revealed the second generation Porsche Cayenne at the show. Longer and lighter than its predecessor, the new SUV is more powerful yet more fuel efficient than the model it replaces. It will also be available with a hybrid powertrain for the first time.
Lamborghini unveiled their fastest and most extreme Gallardo yet - bright green, bespoilered and brutal – the LP570-4 Superleggera is every inch a true Lamborghini and one the Ferrari 458 Italia must look out for.