Performance & Luxury Cars - William Loughran the leading independent new, used performance and luxury car specialist.

The William Loughran experience begins the moment you walk through the door. So much more than a showroom, this is about finding the car of your dreams in the most unique, warm and inviting of settings.

Set in a large, airy converted farmhouse, on the outskirts of Preston in Lancashire, iconic and prestige cars line separate, very distinctive spaces. William Loughran is utterly committed to dealing only in the very best examples of ultra premium vehicles, namely Ferrari, Bentley, Porsche, Aston Martin, Mercedes-Benz and Rolls Royce. Only the finest and rarest motorcars are brought to you by our dedicated team.

As one of the first independent dealerships of its kind, William Loughran knows a car is more than just a financial investment and actively encourages a relaxed but professional setting. As a team, we want to offer you the chance to take full advantage of our decades of knowledge and expertise.

In the trade for over 40 years, William Loughran is more than simply the name on the door. A lover of cars from a young age, he and his staff are keen to share their passion. We are always looking forward, eager to bring you the very latest models, as well as rare and unusual classics.

Attention to detail is paramount to us, in service and in car quality, affording us a reputation as one of the leading purveyors of luxury motorcars, both nationally and internationally. With our long established history and unique non-dealer buying environment, we believe our service is a cut above our competitors and we want to prove it by facilitating all your needs, whether they are buying, selling or simply browsing.